When a beauty brand reaches a decade, it’s more than a milestone — it’s a reflection of vision, creativity, and staying power. As Modelones celebrates its 10th anniversary, the brand looks back on ten years of fearless innovation, global growth, and empowering self-expression through color and creativity.
Born in Los Angeles, Modelones has evolved from a local name into a global beauty powerhouse, redefining what modern nail artistry means. Through every bottle of polish, every curated shade, and every innovative formula, the brand continues to echo one mission: to inspire confidence and creativity in every woman who paints her story in color.
The “10-Year On The Go” Celebration
To mark its 10th year, Modelones launched a year-long U.S. tour — the “10-Year On The Go” campaign. But this wasn’t just about celebration; it was a tribute. A heartfelt nod to the people who built the brand’s legacy — loyal customers, visionary nail artists, passionate influencers, and creative communities who have shaped the world of Modelones.
Glam Origins: The Spirit of the Queen Bee
The campaign’s first stop — Los Angeles — captured the essence of “Glam Origins.” Inspired by the Queen Bee, the event honored the strength, leadership, and radiant confidence of women who redefine beauty on their own terms.
It was a celebration of feminine power, of women who dare to lead, create, and shine. The atmosphere pulsed with bold energy — a space where style, artistry, and individuality came together in a shared language of color.
Inside the Experience: Innovation Meets Inspiration
At the flagship LA event, guests were invited to explore two of Modelones’ most beloved collections — each one symbolizing the brand’s passion for innovation and artistry.
✨ The Gel Mini Salon Collection
A true revolution in portable beauty. This all-in-one kit transforms any space into a mini salon — designed for beauty lovers who live life on the go.
💅 The Inspire Gel Nail Polish Collection
Known for its endless color range and salon-quality finish, this collection celebrates individuality through color. Each shade invites self-expression, inspiring nail art that’s bold, modern, and entirely personal.
The Event: A Playground for Creativity
The LA celebration was more than a product showcase — it was a full sensory experience. Guests stepped into a Nail Salon Bus, enjoying complimentary express manicures, then experimented freely at the DIY-Mani Station, featuring over 50 shades of Modelones gel polish.
Every corner offered something to spark creativity: photo-friendly spaces, content creation zones, and a vibrant community atmosphere where beauty lovers connected, laughed, and shared their stories — all through the language of nails.
Looking Ahead
Ten years on, Modelones continues to prove that nail beauty is more than polish — it’s empowerment in color form. With its innovative formulas, trend-defining collections, and global creative community, the brand is setting the standard for the next decade of beauty.
